I am an experienced marketeer. I build websites, produce sales and marketing material, and run social media campaigns. I am also a commercial photographer.
Fair question. I have well developed skills gained over many years; running my own business, developing and servicing a diverse client base while competing in the cut-throat advertising industry.
During this time my knowledge of sales management, marketing and promotion and using the digital world has been developed "doing".
I have worked for forklift truck companies, storage system companies, logistics and distribution companies. I have sold consumable products and high value capital equipment. And, obviously I have sold services. I work internationally.
I have worked for multinational corporations such as Otis, part of United Technologies, as a retained service provider for over fifteen years. I have also worked for a local driving instructor building a simple website and tens of companies between the two.
Specific achievements include building the first websites for five Otis group companies and migrating the company's spares business from over-the-counter to online. The website we built carries over 10.000 lines and is still working brilliantly.
For the local driving instructor I extracted him and his domain name from a contract with a poorly performing web services company and built him a new website, all within one week.
"Paul worked with me for over 15 years while I was General Manager at MovemanSKG, a specialist lift division of Otis. During that time he built our first website, developed our on-line presence and had us consistently at number 1 on Google for a basket of our target keywords. Paul advised me how to best use our promotional budget as we made the transition from traditional advertising to using the Internet, our website and social media to engage with our target markets.
Paul made a significant contribution to the success of the MovemanSKG over many years and was an absolute pleasure to work with."
"Paul provided excellent PR, Website and advertising advice and services consistently during the time I was MD at Schoeller Arca Systems. During this time he successfully translated our ideas into effective marketing campaigns that generated a significant amount of new business.
Paul brought a lightness of touch and wit along with in-depth business knowledge that proved to be effective and valuable both in print and online. I would not hesitate to recommend Paul and Axis to anybody."